Debenhams Breaks Ranks and Launches New Season with Designer Discounts

Department store retailer Debenhams turned the convention of the sale on its head by reducing prices at the start of the Autumn/Winter season, rather than the end of it.

The innovative move sees tens of thousands of new season lines reduced by up to 25 per cent, across new to store stock including womenswear (http://www.debenhams.com/sale ), accessories, menswear, childrenswear, home, cosmetics, lingerie, sports and leisure and gifting.

The move will no doubt be popular with consumers, with many remaining cautious due to the continuing, challenging economic climate following spending cuts and the 'will we, wont we' double-dip recession debate.

So extensive are the 'introductory offers' that even top designers - Betty Jackson, Julien Macdonald, Jasper Conran, John Rocha, Matthew Williamson and Henry Holland - will see their exclusive to Debenhams, diffusion collection prices fall just before their mainline offerings grace the catwalks at London Fashion Week.

"Retailers discount at a time that suits them to help sell tired end of season stock," said Michael Sharp, Debenhams deputy chief executive.

"This move turns that idea totally on its head.? It offers customers discounts across the store on the very latest products, meaning they can pick up this season's must-haves at sale prices," added Michael Sharp.

"I have said it before and I will say it again. We are more determined than ever to deliver designer clothes at prices everyone can afford.? Nowhere else on the high street can you see so many fantastic offers all under one roof."

Joining these exclusive to Debenhams designers will be famous high street names that have an offer in the retailer's stores including; Oasis, Dorothy Perkins, Coast, Warehouse, Eastex, Planet, Wallis, ?Levis, Lee, Dune, Dyson and Denby plus many more which will also be available at knock down prices.

Customers can also shop for the sale (http://www.debenhams.com/sale ) items from their home, as they can get all the women's jackets online deals from Debenhams.com and get their shopping delivered to their house.

In addition, by using Debenhams' 'collect from store' service, customers can get their new season deals delivered directly to their nearest store.

And for the first time, the introductory offers will be available in eight countries overseas including France, Germany, Spain, Sweden, United States, Australia and New Zealand via Debenhams.com.

Stores will be open longer over the four day new season launch extravaganza with doors open from 9.00am to 10.00pm.

About Debenhams
Debenhams is a leading department stores group, and has a strong presence in key product categories including children's wear, designer clothes (http://www.debenhams.com/designers ), women's shoes, bikinis, jeans, men's clothing, mens shoes (http://www.debenhams.com/men/accessories/shoes-boots ), home ware, make-up, health and beauty, accessories, perfume and lingerie.

PR Contact
Ed Watson
Head of PR
Debenhams
Press Office
33 Wigmore Street
London
W1U 1QX
0207 529 0483
http://www.debenhams.com

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More Than the Usual Halloween Safety Tips From iZAPmen.com

Halloween is only a few days away so it's time to get all of your shopping done so you can go out and make the most of your weekend. According to iZAPmen.com, Halloween is celebrated by American adults more than any other holiday! That being said, you would imagine it's not just children piling tons of candy in their trick-or-treat bags. Many adults take part in the festivities as well, whether it is parents who chaperone their children or adults getting dressed up and going out to clubs, bars and parties. It is definitely an incredible holiday to celebrate but we must always remember to take the appropriate Halloween safety precautions whether you are a parent taking your child trick-or-treating or an adult having a good time with your friends. iZAPmen.com provides us with much more than the usual Halloween safety tips.

The children have come home from school after a day of showing off all their great costumes and characters and are ready to go get some candy! Surely the first thing that mothers think about is the safety of their children. Halloween is all in good fun, but mothers are well aware that their children are approaching and receiving candy from strangers. Here are some tips for moms to make sure that your child is kept out of harm's way. Always make sure that any candy that your child is given is properly wrapped so that you know it isn't tampered with. Anything that is loose or not wrapped correctly should be thrown out immediately. When your child selects a house that they want to go to, stay by their side at all times because that is the only way to ever really make sure that they do not disappear. Finally, avoid streets that do not have bright street lights. Surely there are plenty of streets in your neighborhood, so just make sure you are going down the ones that seem the safest to you. Wear bright clothing, carry flashlights and be sure to bring your cell phone to report any trouble.

When adults go on their own Halloween adventures, usually there is alcohol involved. With an abundance of vampires and alcohol, you need to always make sure to take the right precautions when going out. Some costumes often attract more attention than others which may cause unwanted incidents that can lead to very seri women's coats online ous consequences. An image of a drunk vampire who won't take "no" for an answer from a French maid may come to mind. There is nothing wrong with the costumes themselves, but we need to be as careful as possible. So here are some tips on how to avoid incidents when out on Halloween. Always travel with a group of friends and do not separate from them especially when wandering the streets from one place to another. For women, some costumes tend to be more revealing which often attracts more attention. Bring a light jacket with you that will not be a nuisance, in case you feel uncomfortable where you are. It will also help while you are walking the streets in a city where you are seen by more people.

Despite all of the tips above, the unexpected can always happen so you need to find the best way to protect yourself in the event a situation begins to take a turn from bad to worse. We spoke to the experts at iZAPmen.com regarding what to do in case you are put in uncomfortable situations or ever confronted with major problems. When we spoke to Tammy Taser of IZapmen.com, she said "I always keep my Taser C2 with me when I am going out on Halloween. It just gives me an even greater sense of security whether I'm dancing on Halloween or just out on the town with my friends on any night."

"I never leave home without my stun gun in my purse" says Suzy Stungun. "No matter what my situation, I know that no one will mess with me after a couple zaps from my stun gun.

Pepperspray Patti tells us how "her light and convenient pepper spray is with her no matter where she goes and that it will definitely be in her pocketbook this Halloween."

"I'll be the first one to tell you how much I love Halloween, but all of that fun can be ruined if you are not careful with the decisions you make or if you run into someone who is not making good decisions," says Mandy Mace. "My mace is definitely going to be locked and loaded this weekend!"

The beauty of these products is that when you take them with you on a Halloween adventure, it's not like you can't ever use them again! They will always be available for you to use no matter where you go. Moms can carry them as extra protection when with their kids or even alone. Adults can have them for when they go out to on dates, to parties, clubs or bars. It will just be so much more comforting knowing you have a backup plan in case of any kind of incident that might require you to defend yourself. Hopefully some of the self-defense products found on IZapmen.com, will help keep you and your loved ones safe this Halloween!

About iZAPmen.com

iZAPmen.com provides women with the widest assortment of non-lethal self-defense products available today. The products are designed especially for women and their need to protect themselves from becoming a victim.

iZAPmen.com is a must see, must shop website experience for any women who wants to effectively defend herself so as not to become the next victim of a violent crime. Women who are already flocking to and enjoying the site include college Co-Eds concerned about violent crimes on campus and dorm room security, single women seeking protection against dates gone wrong, working women concerned about their everyday security in the workplace and beyond and even moms seeking products to protect themselves and their children. There is truly something for every woman at iZAPmen.com.

Products offered include Mace and pepper sprays in a wide variety of unique products and formats just for women. Similarly iZAPmen.com offers one of the widest selections of stun-guns and Tasers specially made for women. These products are made to fit securely in a women's hand and come in a wide variety of colors. Many are truly well concealed or camouflaged as lipsticks, cell phones, rings, key chains and other items. In addition, iZAPmen.com offers complete safety kits including their College Survival Safety Kit, Ultimate Apartment Survival Kit and Ultimate Vehicle Safety Kit. They also have an assortment of Self Defense DVD's, Self Defense Weapons, Personal Alarms, Home Protection, Diversion Safes, Safety Lights and more– all made exclusively for women.

Browsing iZAPmen.com is a comfortable, enjoyable, empowering experience for any women.

iZAPmen.com is a wholly-owned subsidiary of Prism Holdings, Inc., a multi-dimensional eCommerce company based in picturesque Valhalla, NY. For additional information on Prism Holdings please visit http://www.PrismHoldingsInc.com.

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GoldenWear Apparel to Debut Line at 2011 Professional Golf Association Merchandise Show in Orlando this January

GoldenWear, a new brand of golf fashion designed for mature women golfers, will be presenting their golf clothing collections for the first time at the Professional Golf Association (PGA) Merchandise Show in Orlando, Florida this January 26 – 29, 2011. GoldenWear is looking forward to being a participant in one of the golf industry's largest trade shows. Created by Southern California golfer Darlene Harwick, the designs were born from a largely under-represented demographic in golf fashion - the mature woman. GoldenWear collections are chic while sporty with cuts a little fuller and lengths a little longer, in fabrics that flatter the mature body. All pieces in the collection fashion coats s are interchangeable, easy-care, and travel-friendly.

GoldenWear will be presenting the 'Coronado' collection and will also unveil 'Panther River.' Their first collection, Coronado, exemplifies stylish golf clothing for women, combines traditional and elegance in a classic navy and white color scheme detailed with Swarovski buttons and rhinestone zippers. The stunning white ultrasuede jacket with a large off-set crystal zipper is perfect for chilly golf days and après golf activities. The newest collection, Panther River, is a walk on the wilder side, in abstract, colorful animal prints with re-imagined details.

Women have been praising GoldenWear for its fit and design, with comments like, "I finally found something that looks great and doesn't have to be taken to the tailor!" And, "I've not yet reached my 'golden' years, but GoldenWear fits a 'real' woman."

The PGA Merchandise Show provides the opportunity for Darlene Harwick to showcase her collections to a large audience of golf apparel buyers, as well as media interested in her unique and targeted demographic within the golf apparel industry.

Darlene Harwick knows her market of golfers because she's one of them. She created GoldenWear to address the older women golfer who had been overlooked. Darlene's mantra: "Golf is more than a sport, it's a lifestyle. Enjoy! Look Golden on the Green."

For more information, visit their website at http://www.goldenwear.com or stop by booth 4290 at the show.

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Global Market for Knit Underwear and Nightwear to Reach US$70.85 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

The intimate apparel market is driven mainly by style, and fashion with equal importance accorded to comfort, and novelty. The industry is marked by new fabric developments, and innovations in prettier, and more comfortable garment designs. The growing trend towards innerwear worn as outerwear has been richly beneficial to the lingerie market. The introduction of camisoles in trendy colors and T-shirts with built-in bras bear testimony to these trends. The market nevertheless is confronted with a mixed bag of opportunities and challenges. For instance, fierce competition has resulted in falling prices and a threatening shift of production to low-cost countries. In developed countries, aging population is pushing down growth opportunities. On the other hand, developing regions, hold immense potential for future growth, given their favorable demographics, rising standards of living, growing affluence and widespread adoption of Western lifestyles. Manufacturers are therefore fast expanding their business operations into South America, Central Europe and Asia. The lingerie market is in a state of transition, as both global brands and private-labels are re-assessing their respective market positions. Consumers in this segment generally tend to purchase more than necessary. Impulse purchases are rampant, and purchase decisions are typically based on feel-good factors, instincts, style and fitting rather than sheer necessity.

Ever changing consumer lifestyles, latest trends in fashion and style and innovations in fabric usage are the major factors driving the market for knit underwear and nightwear. Product markets expected to score the maximum gains in the upcoming years include seamless intimates such as seamless bras and panties, given consumer's desire for seamless and imperceptible undergarments. Demand for plus-size inner wear is rapidly expanding in Western markets. Stores now offer suitable lingerie to customers who earlier depended on specialists for customized innerwear clothing.

Akin to several other industries, the global economic crisis affected the world market for knit underwear and nightwear during the years 2008 and 2009. Mature, developed market of North America, Europe and Japan bore the maximum brunt of the economic instability, with sales slipping during the period. In contrast, the developing economies brushed past with marginal losses in sales. Surprisingly, the children's wear market witnessed the largest erosion in 2009 followed by the men's wear, with the market largely remaining afloat due to optimistic outlook in women's wear clothing. Nevertheless on the whole, the niche underwear and sleepwear market was more resilient to the economic crisis than the larger clothing industry and rebounded back on growth track by the year 2010, although at a slow rate of growth. Some of the notable changes the industry witnessed during the recessionary years included the influx of several retailers rendering the market more fragmented; market polarization of the luxury segment and increased popularity of the concepts 'exact fit' and value-for-money. The economic crisis considerably narrowed down the gap between the upper and lower end of the market as style differentiation almost vanished.

Europe dominates as the single largest regional market for knit underwear and nightwear, as stated by the new research report on Knit Underwear and Nightwear. The US and Asia-Pacific are the other two significant markets, trailing at a distance behind Europe. The three markets capturing a considerable share of the global market, literally set the rules and market direction. The Asia-Pacific market remained buoyant even during the economic recession, and supported by rapid growth from markets of China, India, Korea, Indonesia and Taiwan among others, is projected to register the overall fastest CAGR through 2015. By product segment, the global women's knit underwear and nightwear market is considered the most vibrant and dynamic, carrying the growth ahead e women's coats ven when sales in other segments plummeted. In the near term too, the segment is forecast to sail ahead at the fastest compounded annual rate through 2015.

The global Knit Underwear and Nightwear market is highly competitive and fragmented, with no single dominant player in the market for any national or worldwide brand. The market is characterized by the presence of numerous large and medium players vying fiercely for a share of the pie. Private label players also enjoy considerable clout in the market. Key participants profiled in the report include Benetton Group S.p.A, Bella Di Notte S.L, Berkshire Hathaway, Fruit of the Loom Inc., Cia Hering, Calvin Klein Inc., Delta Galil Industries Ltd, Donna Karan International Inc, Gunze Ltd, Jockey International Inc., Joe Boxer, Maidenform Brands Inc, The Bali Company, Triumph International, Tefron Ltd, Warnaco Group Inc, Wacoal Holdings Corp, and Wacoal America Inc, among others.

The research report titled "Knit Underwear and Nightwear: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of current market trends, product profile, overview of apparel industry, intimate apparel dynamics, product innovations, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for major geographic markets such as United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain and Rest of Europe), Asia-Pacific, Latin America and Rest of World. Market analytics are provided in value (US$) terms for product segments including Women's Knit Underwear and Nightwear, Men's Knit Underwear and Nightwear, and Children's Knit Underwear and Nightwear.

For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Knit_Underwear_And_Nightwear_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/

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HAUTE COUTURE DESIGNER STERLING CAPRICIO MAKES HIS 1ST DEBUT DURING LOS ANGELES FASHION WEEK WITH THE EXCLUSIVE UNVEILING OF Â揟HE GOTHIC SOUL REVIEWÂ?

Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com)

'Where'd You Get That?' ChickAdvisor.com and Slice.ca Team up on Street Fashion Vidcast

Where'd You Get That? ChickAdvisor.com's street fashion podcast where well-dressed women are stopped on the street and asked to spill their style secrets was the winning pitch at the Interactive Content Exchange in Toronto this March. A favorite with the audience, Alliance Atlantis immediately stepped up to license the content for their Slice network. Six episodes will air on ChickAdvisor.com and Slice.ca over the summer, beginning this Friday June 22nd, 2007.

Episode #1, Style Icons, asks the fashionable who their style icons are and how that influences their shopping habits. Viewers will be able to vote for their favorite outfits on ChickAdvisor.com.

Where'd You Get That? is the brainchild of ChickAdvisor co-founder, Ali de Bold. "Women check out each other's clothes all the time and ask each other where they shop. It's a very common conversation" de Bold says, "yet so many shows out there judge women in a negative way and I thought, instead of making fun of people with bad fashion sense, why not highlight the ones Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) who have done it right?"

ChickAdvisor.com is a user driven social shopping website for women with reviews on Shopping, Beauty, Wellness and Restaurants. It launched 9 months ago by husband and wife duo, Ali and Alex de Bold. They also feature content from local bloggers and currently have over 2,700 reviews from women across North America.

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Planet Earth Stores inc. Offers Incredible Line of New Earth Friendly Products and Gifts

Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com)

Top Female Bloggers Join Viewpoints Review Panel to Test Consumer Products

One of the leaders in consumer reviews, Viewpoints, has named a respected group of female bloggers to a panel that will test consumer products and then weigh in on the pros and cons. In this unique partnership, their opinions will be shared with their own online audience as well as the audience on Viewpoints to amplify the information consumers are increasingly seeking about products new to market. Once the testing is complete, each blogger will donate the product she tested to a charity of her choice.

Viewpoints selected the review panel members based on their blogging experience, personalities, unique take on life's challenges and their desire to impact the consumer review space. Additionally, these writers have loyal audiences who respect their opinions, collectively reaching millions of readers, primarily female, each month. 74.9% of women identified themselves as the primary shoppers for their households, according to MRI (Mediamark Research and Intelligence) Survey of the American Consumer in fall 2011.

The panel, called "The Viewpoint," is made up of these bloggers from across the United States and Canada:

1.    Lian Dolan, The Chaos Chronicles by Lian Dolan

Aside from being a successful blogger, Lian Dolan hosts an iTunes top-rated podcast for moms also called "The Chaos Chronicles." Based in Pasadena, California, Lian is the parenting expert at oprah.com and author of the novel, Helen of Pasadena, an LA Times bestseller. Her motto is: "Embrace Your Chaos."

2.    Sheila Hill, Pieces of a Mom (because motherhood is a little bit of everything)

Sheila Hill started her blog in coastal New Jersey to keep faraway friends and family in the loop. She soon realized that she had a lot to say. From daily life to fun activities and day trips for kid Tips: Find Street Fashion Online(may be you can find what you want on the oasap.com) s to product reviews, "Pieces of a Mom" has evolved into much more than just a daily diary.

3.    Sarah Mock, How I Pinch a Penny, Helping you save one penny at a time

Saving money is important. Sarah Mock's family in Pennsylvania has cut back on many items, and she blogs about creative ideas for increasing value and reducing cost. She is also is proudly 'green' in that she recycles, composts, and buys local when possible.

4.    Randi Chapnik Myers and Mara Shapiro, momfaze, the real scoop on raising teens

From Toronto, Randi Chapnik Myers and Mara Shapiro dish about the joys and challenges of parenting teens and tweens, from stalking kids' Facebook pages to sharing their clothes to teaching them to stay safe - all while walking the tightrope between Mom and Friend. Frank, funny and honest, these two midlife moms aren't shy about telling it like it is.

5.    Jill Nystul, One Good Thing by Jillee, Sorting through the beautiful clutter of life to find that "One Good Thing" each day and sharing it with you!

Jill Nystul's website is based on a simple promise -- to deliver 'one good thing' to her readers everyday. Her background includes work as a Utah television journalist, and this blog is a return to her roots in that respect. Filled with practical tips and beautiful photos, she calls "One Good Thing by Jillee" her life-saving passion.

6.    Marci Rich, The Midlife Second Wife, The Real and True Adventures of Remarriage at Life's Midpoint

Marci Rich started her blog after discovering that there really is life after 40, after divorce and after cancer. Readers find inspiration, comfort and humor at "The Midlife Second Wife," which she defines as "a literary lifestyle/relationship blog with recipes and a medical memoir." A graduate of Oberlin College, Marci is also a special correspondent for the Richmond (VA) Times-Dispatch.

7.    Kathy Zucker, METRO MOMS Network, Consulting Network + Biannual Expos + Magazine = Parenting & Career Answers

The "Metro Moms Network" is more than a blog. Kathy Zucker is founder of this one-stop shop to help families juggle career and parenting. From childcare solutions to expert advice to products that moms can't live without, the "Metro Moms Network" is a valuable resource for New Jersey parents.

Viewpoints General Manager Denise Chudy calls this program a win-win for all involved, "Viewpoints is thrilled to welcome these experienced and witty writers to help us create a more meaningful conversation about new household products. More and more consumers use online reviews to make their purchase decisions. These respected bloggers are perfect for the assignment, and we have ambitious plans."

The plans for sharing product reviews include blogging, creating videos and participating in live stream chats via Google Hangout.

Viewpoints is a leading consumer reviews and product rankings website with the best home and kitchen appliances, electronics, health and beauty products, baby items and more. The site features 500,000+ unfiltered, authentic end-user reviews and generates an exclusive ranking of products to help consumers make informed decisions about the products that most affect their daily lives. Both reviews and rankings are available free of charge and without registration.

Dress for Warmer Weather With Help From the Littlewoods Women’s Clothing Sale

The Littlewoods.com spring sale offers catwalk trends at unbeatable prices, meaning no need to brave the manic high street and fight for the best bargains. With up to 60% of women's clothing there are plenty of bargains to be bagged; here's a few key pieces from South to get you started:

Get style savvy with the perfect dresses for any Easter occasion with South's 50's inspired prom dress, was ?59, now ?43. Think Mad Men and Christina Hendricks with these style of smart dresses and pair with either black or white shoes, a timeless classic that will never fail to impress.

For something with a little more sparkle find this dress from South was ?85, now ?31. This dress will be great for a night out on the town with the girls, make sure you pair with sky high heels for the ultimate leg lengthener.

Rock the 70's trend with this Lace Shirt from South, was ?40, now ?24. The 70's style is all the rage for spring/summer 11 and has been making an appearance in most catwalks this season. This shirt will go perfectly with a flared pair of denim jeans or even with a denim skirt to keep that 70's look. Team with cork wedges to finish the outfit of, were ?45 now ?27.

Another key 70's item is the Palazzo Pant, this style of trouser knows no boundaries when it comes to how wide they can get. So let's say goodbye to the skinny trouser and hello to the oversized palazzo. These great floral palazzo pants from South, were ?25, now ?14.50 will go great with chunky wedges or equally as well with flat sandals.

Another key trend this season is the colour blocking, whether its bright purples and yellows or more pastel colours of creams and blues there is sure to be the right colours out there for you. This colour block jacket from South, was ?49, now ?23, is a great way to add colour blocking to your wardrobe without going OTT. Wear with either black trousers or a completely contrasting dress to become the colour blocking queen.

So don't delay, littlewoods.com has all your fashion needs and wants all at the click of a button from the comfort of home.

Notes to editors:

• Littlewoods is part of the Shop Direct Group, the UK's largest online and home shopping retailer with sales of circa ?1.7 billion
• Shop Direct Group has 5 million active customers across the business and employs around 9,500 people
• Brands within the Shop Direct Group portfolio include Littlewoods, very.c women's coats o.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward
• Shop Direct Group is the 2nd largest online clothing retailer in the UK, 3rd largest furniture retailer in the UK, 4th largest sportswear retailer in the UK and 5th largest electrical retailer in the UK
• Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products

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New Hollywood Based Vlog Turned Social Game Premiers as New Form of Social Commerce

Patty Rappa, the founder of LA's Premier Fashion, Food and Lifestyle Vlog turned social game, Skwikee (Sk-wik-ee), developed this unprecedented concept shortly after moving to the Los Angeles area last year. She says she wanted to share and document her adventures of living and working in tinsel town after getting signed by an agency to do commercials for the Latino market. Rappa started by creating a blog, but thought that reading about her adventures would simply not be as captivating for her followers as the opportunity to vicariously experience her journey alongside her with a vlog. To make things even more entertaining, Rappa decided to turn the whole thing into a social game that ties directly into Facebook.

As a Business 2.0 consultant with more than 14 years in e-business and strategic marketing experience, Rappa then quickly recognized the opportunity to feature brands on her vlog that were unique to LA, and thought, "What woman wouldn't want access to the things and people celebs love out here." She also decided to use this idea to test vlog based social games for the purpose of business development and social commerce opportunities. To keep it simple and close to home, she chose to target middle class women between the ages of 35-55.

Rappa says Skwikee's viral market sustainability is fueled by the power of recommendation through all the major social sites (Facebook, Twitter, YouTube). As the first of its kind, Skwikee's utilizes the advertainment (Advertising as Online Gaming Entertainment) website to provide a platform for players to participate in the product story on an informal, social level; it can be through anything from video-based scavenger hunts, solving mysteries to even co-creating story endings. As the level of expertise grows, the player collects various badges, leveling designations, and points that are good for virtual products and events awarded by the advertiser.

Rappa touts that the creative development interface of the Skwikee advertainment offers vloggers the tools to take an advertiser's video based message to a brand new level of brand interaction with the fashion jackets online playing audience." She says vloggers check the Skwikee Que regularly, to find out the latest project requests posted by the advertiser or business community. Vloggers then log into a password protected area to understand the objective of the advertiser, for example:

•     Clothing Boutique - Launching of a new product line
•     Restaurant – Sharing a new recipe or announcing a new menu
•     Design Firm – Sharing interior design ideas
•     Hotel – Advertising an upcoming event
•     Radio Station – Advertising a listener contest

Why Advertisers Need It:

Moreover, Rappa believes this new social commerce will give companies a powerful new tool to help them connect with their target audiences being that it has become increasingly difficult to gain the attention of customers using interruption or push marketing. And during these challenging economic times for small to medium sized businesses, she says that reports show that audience created advertising messages, containing entertainment value, are one of the most viral cost effective ways to get a message out quickly and effectively. "This new social commerce opens up the landscape for invaluable brand interactions for businesses with their vlogger's audience by inviting them to participate as social game developers, while encompassing their brand," she declared.

Rappa says Skwikee also gives advertisers a way to "test camp" their message by utilizing the overwhelming popularity of amateur video in a way that makes its products the center of attention.

For any public relations inquires, please contact Jodi Unruh at (541) 954-1667 or jodi(at)jodiunruh(dot)com.

http://www.skwikee.com

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Sleeping Bags Specialist Reports Strong Sales for Festival Gear

Online travel accessories retailer Packyourbags Travel Store reports strong sales growth in 2011 for its festival products.

For some, attending music festivals can be a little off putting, especially if it is held over several days, as the per women's jackets ception is that there will be very few facilities to wash in, the loos will be awful, and to top things off, if it is in the UK, it could very well rain!

That perception could not be further from the truth if you plan ahead. Today there are so many products available to make the entire experience of attending a music festival a positive one, that it can be a little unbelievable.

Take some of the products Packyourbags Travel Store sells, festival hygiene has never been so good, for instance you can buy products such as no rinse body wash and no rinse shampoo and conditioner – meaning there's no need for any water for washing and the products are also alcohol free.

Another product where sales are literally going through the roof is the Shewee, the ground breaking urinating device for women, which has been designed to allow ladies to relieve themselves standing or sitting without removing their clothes, ideal for attending a music festival where ladies can avoid having to hover over the seat.

Mark Kempster, Packyourbags Travel Store's Managing Director commented, "Whilst our sales for the more main stream outdoor products are doing well, such as sleeping bags, waterproofs and sun tan lotions etc, it is really interesting and great to see sales for some of our more unusual products growing considerably this year".

Packyourbags Travel Store is a leading UK specialist selling everything related to travel and outdoor pursuits. Choose from a wide range of well known brands such as Haglofs rucksacks, Meindl walking boots and Snugpak seeping bags to name a few.

For further information visit Packyourbags Travel Store or call 01892 779 710.

Styletti, a fashion e-magazine, adds expertly curated shopping and product information to its existing fashion trend and personal styling advice creating a distinctive online shopping destination.

Styletti.com, an e-magazine that provides quality fashion trend, style, beauty and shopping advice for real women has created a distinctive personal styling and shopping experience.
Styletti is about helping women become more modern, current and the best they can be. "We help them define a confident personal style with expert fashion, beauty and make-up advice. To create a more satisfying audience experience we now do the work of curating great products and brands. We make actual product suggestions and offer the convenience to shop immediately, by clicking on any product or ad," said Stephanie Bernier, CEO and Chief Stylist.

"Our target audience is growing rapidly in the U.S. and fashion sites, magazines and many retailers do not address her needs. She may not find the available high fashion information easy to apply to her lifestyle or she may not have the time to sort through it all, or spend hours in the stores," says Bernier.

Styletti.com navigates the landscape with "lettis", organized little folders, packed with easy to understand, current fashion, trend and beauty tips. They direct women to great products, stores, clothing and accessory brands that are the essence of modern style. "Our goal is to provide an exciting, entertaining viewer experience, all on one platform," says Helen Chiasson, CMO.

About Styletti
Styletti is an e-magazine created to address the need for relevant fashion trend, personal styling and shopping advice for women. Styletti provides a distinctive viewer experience as we do the work by curating the trend information, product suggestions and provide the ability to shop immediately.

Stephanie Bernier
Stephanie is a graduate of Rhode Island School of Design in apparel design and has enjoyed a very successful career as a senior executive in the fashion industry. She spent 16 years with a division of Limited Brands, starting as a designer, and holding successive executive leader women's coats ship roles, including EVP of the $100 million Victoria's Secret Direct division. She has started and managed three multi-million dollar apparel business units. Stephanie has traveled the world for design inspiration and new product development and her designs have sold in some of the world's best retailers.

Helen Chiasson
Helen is a graduate of Bentley University in marketing/management. She has held executive leadership and sales and marketing positions, including consumer focused roles at Coca Cola, PageNet and DS Waters. She has experience in start-ups, large and small corporations and has built a business from launch to 40 million in sales. She is a proven general manager and operating executive in the beverage, telecommunications and healthcare fields.

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Fashionable Lines For Plus Size Women From eloquii at The Limited

Last week The Limited launched eloquii, a clothing line geared towards plus size women, that celebrates a woman's true fashion sense. The Limited has been known for their classic silhouettes and chic professional attire, but having heard the frustrations of plus-sized women everywhere, Linda Heasley, the CEO of The Limited, was inspired to create this fashion-forward line.

This plus size clothing line showcases a woman's individuality by giving her the latest trends in fashion, with clothing which fits well and always looks great. Each piece in the eloquii by The Limited collection has been designed from start to finish, with attention paid to fit and comfort during the design process. eloquii by The Limited offers an assortment of pieces which are sharp, professional and fashionable classics that have been taken straight from the runway.

Since the launch o women's coats online f the site last week, many women have been utilizing the "Shape My Style" feature tab on the website which provides personal styling suggestions based off women's body type. The application on the site also allows women to tell eloquii about their curves. Overall, this feature acts as a personal shopper and helps guide women in choosing options which suits their needs and enhances their curves.

This line of clothing, featuring plus size sweaters, dresses and skirts (among other products) has been featured in many magazine articles and blogs with the most recent being a segment on NBC's New York Live with Lauren Scala. Linda Heasley delves into detail about the birth of eloquii and also conveys that the clothing is available in sizes 14 to 24. The clip also highlights some of fall's hottest trends and designer plus size fashion, showcasing pieces such as the draped print sheath dress, a trendy poncho, the champagne tuxedo jacket, a black sequined tank and skinny jeans along with swanky accessories.

To make a purchase from eloquii, available exclusively online, and to take advantage of free shipping and returns that are currently available on each order, please visit: http://www.eloquii.com

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Skinny Bitch Apparel Announces New Women's Apparel E-commerce Site

Skinnybitchapparel.com seeks to make a name and set the stage for today's fearless female who sees no shame in standing up and standing out. The women's e-commerce apparel site features vintage and trendy fashions from today's favorite brands as well as Los Angeles based local designers. Some of the fashion brands include popular brands such as Cheap Monday, Charley 5.0, and Lucca Couture. The price points are also very reasonable.

Skinny Bitch Apparel does not cater to just the skinny women. The size ranges are standard with sizes ranging from x-small to large. Since the site is about celebrating women with confidence and attitude, a portion of the proceeds from select charity tees will go to the Global Fund for Women to help support women's rights around the world.

The site features:
What's New – showcasing new products that are constantly being added.
Apparel – the designers' collection that includes: Tops, Dresses, Denim/Jeans, Bottoms, Rompers & Jumpsuits and Outerwear.
Vintage – select one-of-a-kind vintage pieces, from fringed dresses to 70s jumpsuits.
Accessories -- Unique jewelry including Lego rings and solo drifter earrings.
Blog – a fashion lifestyle blog featuring fashion trends from all over the world, guides on how to wear, and much more!
Sale – a selection of discounted pieces.

Skinny Bitch Apparel seeks to offe fashion jackets online r women the unique styles they are looking for at an affordable price in an easy to shop online environment. Free Shipping is offered on all orders over $75.

You can also contact them via:
Twitter: @skinnyb_apparel
Facebook: http://www.facebook.com/sbapparel
Tumblr: http://skinnybitchapparel.tumblr.com/
For more information, visit http://www.skinnybitchapparel.com

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Love is in the Air and So are Black Pinup Girls from Noir A-Go Go

Noir A-Go Go is riding the wave of a great first year and wants to share the love.

An online gift store that features Black pinup girls on greeting cards, magnets, tote bags, tee shirts, postcards, and Post-its, Noir A-Go Go puts the black in the magic that is 50s Americana.

Employing original artwork to showcase Black pinups in classic poses with sayings like "Trust Me Sugar, I've Overcome!" and "Fear Is So 1950s", Noir A-Go Go explores a virtually unknown world.

The American pinup girl genre, beginning with WWII sweetheart Betty Grable and continuing on down the line to the infamous Betty Page, is a revered piece of American nostalgia. From the 1940s until the present, girls from California to Mexico don pencil skirts, tight polka dot sweaters, fishnet stockings, stacked heels, and flip their hair, in order to achieve "the look." And although companies as diverse as clothing, housewares, and novelty gifts, have capitalized on the desire of women to be sexy and sweet, something has always been missing, namely women of color.

Offering curvaeous, smart, strong, and witty pinups, a hit with the Harlem Book Fair, the Brooklyn Book Fair, the 6th Annual NYC Black Doll Show, and gift stores around NYC, Noi women's jackets r A-Go Go puts a sepia spin on a beloved genre. Love is indeed in the air.

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Be Present Celebrates 10 Years of Yoga Clothing Collections

Denver-based yoga clothing company, be present, has a lot to celebrate. This month marks its 10th birthday and the company is still going strong.

Founded by husband and wife team, Jon and Amy Lopatin Dobrin, be present has been putting out seasonal collections for the last 10 years. It was founded in 2002 in Denver, Colorado when Amy produced the first designs for her brother's Arizona yoga studio, At One Yoga. Running the business from the basement of their home, her and Jon grew the business enough to move into a larger space. As the collections evolved and more popularity grew for the line, they moved into an even bigger space where the company resides today. Since then, the company has adhered to its commitment to local and domestic production. "When we first started out, we decided to do our manufacturing in Colorado. It made sense - this is where we live. 10 years later we still have all of our production in the US (most of it here in Colorado), with the same cutters and sewers that made the first pair of be present pants," says founder and designer Amy Lopatin Dobrin.

With the celebration of its 10th year comes the release of a brand new logo. This new logo includes the original be present logo, held in the palms of two hands – each finger representing a year. It has the look and feel of a butterfly, floating from the cocoon and ready to bring in the next 10 years. This artwork is available on some of be present best selling eco-friendly tees for men and women for a limited time only. This includes the women's Hangout Tee and Renew Raw Edge Long Sleeve as well as the men's Organic Cotton Tee.

be present is best known for it's woven yoga pants. Their proprietary fabric, called Breathe Weave? is a lightweight, quick-drying fabric with a modest amount of stretch. These styles are a unique in the yoga clothing industry as many yoga clothes are made with knitted fabrics rather than woven ones. This uniqueness has set be present apart, making the pants easily recognizable and remaining at the forefr women's coats ont of yoga pant styles.

AcroYoga? co-founder Jason Nemer states, "be present has been one of the most generous companies I have worked with. The owners Jon and Amy have always been committed to doing good in the world as they style out yogis in cool clothes. They are always playing with new eco materials and their grounded ethics about people, relationships and the planetary web is one of the reasons be present is a global brand. I admire and support 100% what be present does and how they do it."

be present, clothing for the yoga lifestyle, was established in Colorado in 2002 by Amy Lopatin Dobrin and Jon Dobrin. All be present clothing is proudly made in the USA. The brand remains at the forefront of the yoga apparel industry, continually designing clothing that is original and functional.

For additional information, images and samples, please contact:
Maggie Mistovich
maggie(at)bepresent(dot)com
#303.228.4601

San Francisco Fashion Boutique, Gigi + Rose, Announces New Fashions for Spring

Gigi + Rose is Ghirardelli Square's fashion boutique that provides San Francisco Bay Area residents with feminine gift items, women's clothing, kids' clo women's coats thing and accessories. Along with the arrival of spring, Gigi + Rose is proud to announce a full house of new fashion items.

"We're stocked with cute spring dresses by Darling and Tulle, and with a variety of sun hats and shades to keep you amazed in the shade," Kristina De Pizzol, owner of Gigi + Rose, said. "You will also find fabulous tops by Free People and more. Don't be shy about accessorizing with our unique collection of charming jewelry, wallets by Hobo and bags by Tano."

Given the opportunity, Gigi + Rose will dress customers from head to toe in everything necessary to enjoy the spring season, whether it be Toms shoes or a spring dress.

"Don't forget about our pretty princess and fun fairyland sections for those dreamy little girls in your world!" De Pizzol said.

Gigi + Rose captures the discerning market of the San Francisco Bay Area and offers anything from clothes and fashion accessories to gift items and specialty candies to kids' toys and baby gear.

For more information about the spring collection or any of Gigi + Rose's products or services, call 415-765-9060, view the fashion boutique on the web at http://www.gigiandrose.com or visit 901 N. Point, Suite H103, in San Francisco.

About Gigi + Rose

Gigi + Rose is a high-end San Francisco fashion boutique that provides women's clothing, kids' clothing, baby clothing, bags, accessories and more. Located in Ghirardelli Square in San Francisco, the shop features collections ranging from the industry's finest baby gear to unique kids' toys and fun accessories.

Gigi + Rose is part of Ghirardelli Square's movement to bring locals, and not just tourists, down to visit the shops in the complex.

Joy of Clothes and personal stylist Michaela Jedinak launch bridal styling service to help brides find the perfect wedding dress for their body shape and colouring

Joy of Clothes recognises that the hunt for the perfect wedding gown can be exciting, emotional and at times exasperating. There are so many choices . Not every dress is equally suited to every bride. Beauty comes in all different shapes and sizes but there is a dress for everyone. Michaela Jedinak, personal stylist, recommends that before brides go shopping they understand their body shape and the features which should women's jackets be highlighted or hidden

It is easy for brides to fall in love with a beautiful dress which may not be flattering for their shape. On Joy of Clothes Style Me channel brides can try out designer wedding dresses on an avatar so they can see which ones flatter their body shape and create attractive visually balanced look.

Brides can choose wedding dresses inspired by leading international fashion designers. They may try on iconic celebrity wedding dresses including Kate Middleton, Duchess of Cambridge, Princess Diana, Kate Moss, Jackie Kennedy, Marilyn Monroe, Grace Kelly , Kim Kardashian.
There are hundreds of wedding dress colours to choose from so brides can experiment to find the perfect colour whether it be a shade of white or something bolder. Personal Stylist Michaela Jedinak advices which colours will best complement their eye, hair and skin colour

Joy of clothes Style me also lets brides complete the look with wedding shoes, bags and accessories.

This fun and educational styling tool will help brides create a short list to share and discuss with friends and family before visiting a bridal boutique or buying a wedding dress online from one of Joy of Clothes retail partners which include Net-a-Porter, Harrods,Selfridges,House of Fraser ,Debenhams and Coast.

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About Joy of Clothes:

Joy of Clothes. Discover and buy the clothes that flatter your body shape,eye,hair and skin colour. Stylist advice on how to look your best. Create your model to see what to wear for your body shape .Buy womens clothes from all the top shops and designers. Joy of Clothes was founded by Michaela Jedinak and David Lethbridge.

Michaela Jedinak has a unique range of experience from the fashion, media and design industry in London, New York, Milan and Prague. As MD of Cosmopolitan Prague, she developed her passion for colour and style, before going on to set up her highly successful colour and style consultancy. More details at http://www.michaelajedinak.com.

Michaela Jedinak
michaela (at) joyofclothes (dot) com
Mobile: 0044 780 313 9755

David Lethbridge has a consumer marketing background followed by over 20 years new media experience. David was co-founder and CEO Confetti , one of the first wave of consumer internet businesses in the UK . Developed Confetti into a profitable multi-channel business including stores, catalogues and Confetti branded products and books.

David Lethbridge
david (at) joyofclothes (dot) com
Mobile: 0044 795 736 2133